Industry: packaged food/baked food/biscuits & snacks
Service: packaging design, ATL: 3 TV commercials for the launch campaign
Creative objectives: Stir up the market to successfully introduce a “finer” product of biscuits & pretzels. Grand Papa, with a “finer” texture, one softened with wine, based on a “finer” formula of French brasserie, for a “finer”, well… more refined taste. An interactive campaign was geared to boost interesting reactions from consumers, instant feedbacks on media channels and blogosphere.
ART DIRECTOR: TINC RADU, DAN ADRIAN
COPYWRITER: COSTIN BOGDAN
PRODUCTIE: MUTI MEDIA EST