The anti-stress formula in finance is re-financing.
Industry: finance & banking
Service: ATL campaign (press & TV) with POS materials
This refinancing credit covers multiple small credits and treats them as a sole debt contracted by one bank, Carpatica Commercial Bank. The headline clearly defined the consumer problem: "Too many credits won't let you sleep well". TV & print executions built correctly the problem/solution framework, providing all the useful information for a soothing financial decision in the end.
ART DIRECTOR: TINC RADU, DAN ADRIAN
COPYWRITER: ANDREA CURT