DESCRIPTION

We started working at this campaign by listening a couple of stories of some homeless people. It was one detail in all of them that drove our attention. Not many years ago, these people were well-integrated in the society. But they disappeared and ended up on the streets, unrecognizable any more, even for their relatives. We captured their dramas by showing to the audience their slowly but irreversible transformation, from respected citizens to homeless and hopeless people. Thus, the stages of their transformation became the sequences of our campaign.

Team

ART DIRECTOR: TINC RADU

COPYWRITER: LUCIAN URDEA

PRODUCTIE: NEW FOLDER