"Here they are; some old-fashioned biscuits, we changed the recipe, now they're richer in ingredients, extremely tasty and nourishing." The challenge was appetizing and we couldn't resist taking the brief. First, the packaging - we imagined a magic meadow, where all the goodies of the nature come from and a horn of plenty, the magic source of ingredients. Then the campaign - who can cook these magic biscuits if not the granny from our childhood tales, in her old and charming house? We re-created this amazing atmosphere in a beautiful old Romanian house. Sometimes, it's just enough to tell such an appetizing story.
ART DIRECTOR: TINC RADU
COPYWRITER: COSTIN BOGDAN