Chipscuit. What is this a chipscuit? This question is probably the shortest and surprising brief we ever had to solve. And surprising was the key word to solve this dilemma. Launching an innovative product - a combination between chips and biscuit - needed a simple and also surprising informative campaign. So, we made threeanimations to show how a biscuit and chips could combine themselves to get a chipscuit.
ART DIRECTOR: TINC RADU, DAN ADRIAN
ILUSTRATIE: CRISTIAN MOLDOVAN
COPYWRITER: COSTIN BOGDAN