Back to the magic meadow from our childhood tales
Industry: packaged food/baked food/biscuits & snacks
Services: design and ATL launch campaign, packaging, TV commercial
The challenge was right in the brief and we couldn't resist. It was said: <<Here they are: some old-fashioned biscuits, with 40 years tradition in baking. Now we’ve changed the recipe, got a richer version to make them tastier than ever >> First, the packaging - we imagined a magic meadow, a magic horn of plenty overflowing with fruits and nuts. Then the campaign - who can cook these nourishing biscuits if not the granny in her old and charming house? We re-created the house and the childhood magic charm.
ART DIRECTOR: TINC RADU
COPYWRITER: COSTIN BOGDAN
DIRECTOR: BOGDAN MOLDOVAN aka HYPNO