The wine scene in Bucharest gets wider with lots of new styles of wine bars opened...
Industry: food & beverage service, restaurants & bistros
Service: "inception design package" - identity design, brand graphic system, and interior design.
To design a wine shop is to inform clearly by whatever means you can control or master your passion for wine: the name (Lovin), the logo (a bottle overturned), the slogan (to the last drop). Some may say ‘simple is happiness’ and indeed the goal of the project was “design that talks”, a visually-durable identity with great production details. The lightning, the textures, the color palette, the overall concept of the design, all elements aiming to create a vivid and warm space or “framing” a community that is highly perceptive to their wine experience.
ART DIRECTION: ȚINC RADU
INTERIOR DESIGN: MIHAI CUZINI