Probably the shortest and surprising brief we ever had to solve: “what is a chipscuit?”
Industry: packaged food/baked food/biscuits & snacks
Services: packaging design, ATL: 3 animated movies – launch campaign for Vel Pitar
For the shortest brief we ever had to solve, the element of surprise was right in the product: the first snack to combine fried potatoes with baked biscuits. Launching an innovative product – as this awesome combo with chips and biscuits – claimed an uncomplicated, unexpected, jolly campaign. As much as informative. So, we made three amusing short animations to illustrate how a biscuit and chips could mix to achieve something… rather unique and fun.
ART DIRECTOR: TINC RADU, DAN ADRIAN
ILUSTRATIE: CRISTIAN MOLDOVAN
COPYWRITER: COSTIN BOGDAN